By Harmeet Singh

ampon string showing? Who cares. That’s just one message behind the “No Shame” campaign from Easy, a new brand that offers a subscription tampon delivery service. Created by Cossette, “No Shame” is focused on eliminating the stubborn stigma that still comes with menstruation, featuring a couple changing sheets with a blood stain, two women skinny dipping (one with her tampon string visible), a couple spooning in bed with the woman clutching a hot water bottle and a woman who isn’t letting her period stop her from having a soak in the tub.

http://strategyonline.ca/2016/10/25/femcare-brand-easy-takes-on-period-stigmas/